The Paragn Sneakers Podcast: episodes and takeaways
The Paragn Sneakers Podcast is a UK sneaker podcast. Eddie and Luke host it. They run Paragn Network, a sneaker and reselling community, and they have bought and sold shoes for more than ten years.
The show ran from 2023 to 2024. It covers releases, collecting, reselling and running a sneaker business. Some episodes are just the two hosts. Others have a guest: a store owner, a young reseller and a long-time Nike SB collector.
This page lists the public episodes in order. Each entry shows the guest, what the episode covers, the main takeaways and the length. Each one links to the full video on YouTube. A short follow-up series, Future Archives, comes at the end.
EP1: Selling £100,000 dunks and running a sneaker store in London
Guest: the owner of London Sneaker Club, a pre-owned sneaker store in Soho. Length: 51 minutes.
The guest buys and sells rare Nike SB Dunks for private collectors. His videos have reached millions of people on TikTok. In this episode he explains who pays these prices and what it costs to run a shop in central London.
- The buyers of the very expensive pairs are private collectors. In his experience they are not celebrities or athletes.
- On older SB Dunks, a box is close to essential. The box, its age marks and the seller's story must all agree. He also asks for more than one opinion.
- The shop only sells pre-owned stock and takes no consignment. He reinvests profit in stock, but rent and wages still fall due every month.
- The shop began as a proxy app, where one person would queue for another. The app hit payment problems, and friends asked to put shoes on the wall instead.
- Meeting people in the shop has led to buys and sells he would not have found online.
EP2: Shoe of the year and the best release of 2023
Guest: none. Eddie and Luke only. Length: 34 minutes.
This episode relaunches the show. The hosts say who they are, answer a quick-fire round of questions, and then pick their favourite shoes of 2023.
- Both hosts name the Nike SB Jordan 4 Pine Green as their shoe of the year. They say they wore it more than any other pair.
- Their other picks include the Crenshaw Skate Club SB Dunk and a Born x Raised SB.
- They call the Air Max 95 "Pink Beam" campaign the best release of 2023. They liked how it was rolled out, starting with the lights on a building at Nike Town.
- One Wales Bonner release went from about £300 to about £500 resale in a few weeks. The hosts picked up 135 pairs.
- They say the Nike SB line is open to artists, musicians and small brands in a way few other lines are.
EP3: Buying over 280 pairs of Sean Wotherspoons, Yeezy 750s and more
Guest: none. Eddie and Luke only. Length: 38 minutes.
The hosts answer questions from viewers. The topics are their best flips, their favourite sneaker moments and a plain explanation of sneaker bots.
- Luke bought 280 pairs of the Sean Wotherspoon Air Max 1/97 from Nike for retail, plus about 100 more from a retailer. He sold the first 280 at around £350 to £400 each. The pairs later reached £700 to £800. He still counts the early sale as a regret.
- Eddie won a Yeezy 750 on a tap-the-screen app release while filming at an office with fast Wi-Fi. He went back to that office for later drops.
- A sneaker bot is software that automates a purchase or a raffle entry. It cannot make a shop release stock, and many users compete for few pairs.
- Running a community is a roller coaster. Quiet weeks with no releases bring a low mood. A big week with many drops brings the opposite.
- The hosts say the money in a membership looks simple from outside, but costs and hours are high.
EP4: Reselling sneakers at 16 years old in the UK, with Sam Coleman
Guest: Sam Coleman. Length: 66 minutes.
Sam started reselling at 16. He talks about early raffle and online drops, selling on Instagram stories and how he handles online criticism of resellers.
- His best reselling tip is to be patient and to put real time into learning. He warns against buying a shoe only because one pair sold once online.
- He also advises resellers to set money aside for tax.
- A bulk sale taught him to think about what to do with spare cash, not only how to make it.
- He ruined a pair he had bought to resell by wearing them. His rule is not to buy resale stock in your own size.
- Fake receipts used to come with fake pairs, and he says refunds on a fake are now harder to win.
EP6: Is this the biggest Nike SB collector in the UK? With Jimmy Shooz
Guest: Jimmy, who trades as Jimmy Shooz. Length: 69 minutes.
Jimmy is a Nike SB collector and seller. The hosts record in his room, which holds a large collection of Dunks. He walks them through the history of the line.
- Jimmy began selling around 2017. He had always collected, from coins and stamps before shoes.
- He shows an early SB Dunk with the first padded nylon tongue. He says he was told only about 200 pairs were made in each of three sizes.
- His advice on old SBs is to try them on if you can. Different factories made different pairs, and wear stretches the shoe, so a size can vary.
- He will buy a rare pair in any size. Some of his stock is in sizes he can't wear.
- He thinks the criticism of resellers falls mostly on people with no interest in the shoes themselves.
- A collector, he says, rarely has an end game. There is always another pair to find.
EP7: Recent drops and personal SB pickups
Guest: none. Eddie and Luke only. Length: 28 minutes.
This is a short episode between the main ones. The hosts show their latest personal pickups and talk through recent releases.
- After meeting Jimmy, Eddie bought his first older SB pairs. He says a worn pair bought at the right price can still sell for what you paid.
- One host talks about the Futura x Crocs and the Supreme x Nike Air Max DN. He says the Air Max DN rollout worked because Nike gave pairs to a few very influential people.
- He says the Supreme version was limited, and that some sizes sold out in seconds in Europe.
- A small brand's first collaboration often has few pairs. If you do not know the brand, you may miss it.
- The hosts say people who call reselling dead are often comparing it to the lockdown period, which they call a one-off.
EP8: The truth behind running a sneaker business in the UK
Guest: none. Eddie and Luke only. Length: 46 minutes.
The hosts cover recent drops, answer questions from their members and talk about the costs and stress of this work.
- Supreme and Palace drops can have a large return on a small spend. A Supreme football jersey with a retail price near £100 sold for well over that on resale.
- Stores asking the hosts for an item is one way they judge how a Supreme drop will perform.
- A Jordan 4 release they thought would only give a small profit still had over 500 pairs bought for members.
- Many people sell a product the day after it arrives. The hosts say the loudest sellers are not always the most patient ones.
- One host describes a past release with a team of five. They spent about £7,000 to £10,000 on tools, servers and proxies. They got no pairs.
- The hosts say social media filled the market with free tips and pushed more people into reselling.
Future Archives, EP. 01: What a year for sneakers
Guest: none. Eddie and Luke only. Length: 41 minutes.
The hosts came back after a break of more than a year and renamed the show Future Archives. They say it is about releases, collecting and the things they love, with less focus on profit figures.
- They talk through the big 2025 releases so far, one at a time, and give a first reaction to each.
- One host says he overlooked the "Brick by Brick" release because it looked loud and he expected too much stock. It sold well anyway.
- They say the Jordan 4 SB Navy was never going to repeat the Pine Green. It is less limited and came out among many other releases.
- They discuss the Air Max 95 Neon release, which drew very large queues in London.
- Off the shoe topic, they cover Labubu collectibles and the Pokémon releases Prismatic Evolutions and Destined Rivals. They give resale prices as they stood in May 2025.
Related reading
If an episode made you want to try this yourself, these guides help: